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The Derby proves the power of digital transformation

AmazeRealise
12 Jun 2019 · 1 min read

Britain loves its horse racing and The Jockey Club is the biggest name in the sport. It runs most of the UK’s major race courses including the iconic Aintree, Cheltenham and Newmarket.

Previously, all of its courses had individual websites that only promoted that course. The Jockey Club wanted to join things up, reach more sports fans, enhance its brand and sell more tickets.

At the start of the year, we helped deliver this vision, bringing 15 race courses together under one new digital platform. You can read more about it here.

A racing success - The Epsom Derby

One of the first big tests of our work was The Epsom Derby at the start of June. Needless to say it’s a major moment in the racing calendar and a good test of the customer journey we’ve created.

Anthony Van Dyck wasn’t the only winner on the day.

Conversions were up 39% and online revenue increased by 44% year on year.

All the feedback and results since launch have been extremely positive and has allowed The Jockey Club to become a market innovator, providing an optimum experience for core horse racing fans and leisure audiences alike.

At AmazeRealise we always focus on ‘work that works’ and the results from this year’s Derby Festival certainly show that our approach is working. Not only is the site delivering sales but it’s also sustainable and can be easily updated and optimised. That will ensure the good news keeps coming throughout the entire racing calendar.

— Paul Diamond, Chief Client Officer, AmazeRealise

Operational costs have been driven down, whilst there is much more flexibility and efficiency thanks to the Episerver DXC platform. Improved, tailored journeys and personalised content have all led to the winning outcome.


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