We’re delighted to have been ranked 8th (as part of the Kin + Carta connective) in this year’s Econsultancy Top 100 Digital Agencies report – the definitive listing of the UK’s largest digital agencies. This is the second year we’ve been in the top ten.
There are lots of these types of lists around, so why do we value this one so much?
The report states that most major agencies are facing the same changes at the moment: offering value that goes beyond business-as-usual and attracting the best talent. The agencies listed in Econsultancy’s report are the ones seen to have risen to the challenges and delivered great results.
We see our high ranking as a vindication for our focus on:
- offering our clients the best possible return on their investment in MarTech
- helping businesses rise above the noise and engage customers, from attraction to advocacy, with platforms that offer brilliant experiences at every touchpoint
- creating a workplace that truly rewards talented and ambitious people and allows them to be their best possible selves.
Proud and independent
We’re in amongst good company and are proud to be challenging for the top place up against major consultancies.
One respondent in the report highlights that, “There is a growing need for specialist skills that independent agencies may be better placed to develop and deliver”. We find this to be true and believe the way we bring our specialists together to create seamless solutions is unique amongst others on the list.
The report also states that “clients are taking back control of their relationships with agencies who must adapt to being flexible and determined to succeed”. Our approach is to mould teams around our client needs rather than offering a one size solution. And with over 1,000 specialist now in our Connective we’ve never been in a better position to provide exactly what’s required for every project.
Keeping up with needs
The report highlights five trends for the past year in terms of what clients are looking for:
- Data control
- In-housing for speed
- Flexible partnerships
- Strategy and big ideas
It’s a list very familiar to us following many client conversations. And it’s a set of demands we’re happily meeting. For example, we’re happy to be flexible and discuss creating in-house teams, we’re completely transparent when it comes to targets and when it comes to big ideas we have a shelf full of awards to prove we can deliver.