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Powerful personalisation with a smart content infrastructure

12 Sep 2019 · 1 min read

Take a little time out of your day to discover how a smart content infrastructure can transform personalisation.

We’ve talked about personalisation being essential to a great customer experience, and now we are going to show you how to build those personalised customer journeys, using a smart content infrastructure with Contentful and Frosmo, built with React. 

Hear from the experts

Our Chief Technology Officer, Martin Paton was joined by James Hill, Front End Developer here at AmazeRealise, Riikka Helkkula, Platform Training Manager at Frosmo and Rouven Weßling, Developer Relations Team Manager at Contentful. Together they dug into the importance of smart content infrastructure to support personalised customer journeys, and gave a practical end-to-end examples of how business requirements and easy maintenance are included on a sample site built with React. The key takeouts included:

  • Frosmo's React connector package allows seamless integration of personalisation into websites and applications built with React.
  • The FrosmoPlacement React component offers a convenient developer-friendly mechanism for implementing and maintaining the display of personalised content.
  • Frosmo's admin tools combined with the React connector provide the means to make fast, highly reactive changes to personalisation to meet changing demands

Contentful is already the market leader in content infrastructure and combining it with Frosmo provides an extremely powerful combination that delivers strong foundations of a Digital Experience Platform with low risk and enables focusing your investment on features that users will love, not licensing costs.

— Martin Paton, CTO, AmazeRealise

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